About
Paolo Messina sets the strategy and builds the systems. Giulia Simeone writes
Two people, between Rome and Silicon Valley. Paolo works out what you need to sell; Giulia writes it and checks every word.
Giulia Simeone, writer and content strategist
For five years Giulia led the editorial programme of Mentally.ai, a fintech and AI platform for Italian accountants, CFOs and SME owners: more than 500 pieces, from regulatory guides to court-case analyses, and a weekly newsletter.
She trained in paleography at Sapienza University of Rome and Goldsmiths: years spent reading documents that resist being read. She has assisted Stanford School of Medicine researchers with papers and grant applications, and writes in Italian and English. LinkedIn · Substack
Paolo Messina, co-founder and marketing strategist
Paolo is the strategist. Before any content is written, he works out what you need to sell: which buyers to reach, which content they need, and whether that means a cold email sequence, an email marketing campaign, LinkedIn articles, video, a white paper, or a combination. He brings B2B and B2C sales and marketing experience to that decision.
He also builds and runs the AI systems behind it: cold email and email marketing systems, AI avatars, voice and translation, and websites, from construction to optimisation for Google (SEO) and for AI answer engines such as ChatGPT (AEO and GEO).
Paolo founded Mentally.ai and FiscalPulse. At Mentally.ai he built AI agents that analyse company finances for accountants and SMEs, after working at Walmart Global Tech. He holds a PhD and an MBA and lives in San Jose, California.
How we split the work
- Paolo defines what you need: buyers, channels, formats and the sales sequence.
- Giulia interviews you, writes, checks every claim and source, and edits every script.
- Paolo builds and runs the systems: avatar and voice, email, website and search optimisation.
- You approve everything before it goes out.
Selected work
- White papers on finance and law, annotated
- LinkedIn articles: "Expertise That Cannot Be Seen Does Not Enter the Price", "AI Is Making Content Abundant. It May Make Expertise More Valuable"
- Essays on Substack, including "The Interrogator"
- Our own avatar videos: none was filmed in front of a camera
Talk to both of us
One call with the person who writes and the person who builds.
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