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Thought leadership video
Video thought leadership, now possible for experts with no time to film
Buyers of advice want to see the expert before they trust them. Until now, video meant a marketing team and hours on camera. AI changes that.
Why video, for experts who sell their judgment
In advisory and other high-trust B2B sales, the buyer wants to see the expert before the first meeting. Video shows two things text cannot: how you reason, and who you are.
A prospect who has watched you explain their problem arrives at the first call already prepared to trust you. When something big happens, a sale, a handover, a bank asking for numbers, they call the name they already know.
Why most experts never do it
Good video has always needed a marketing team, time in front of a camera and hours of editing. That is a money cost and, for a CEO or an adviser, an even bigger time cost. Even firms with a marketing department rarely get their experts on camera every week. So the people whose judgment is most valuable are the ones buyers see least.
What AI changes
AI avatars make that cost small for the first time. You record a few minutes once. From then on a voice note is enough: Giulia writes the script from it, you approve it, and your avatar presents it with your face and your voice. You get the benefits of video thought leadership with almost none of your time.
| Traditional video | With your avatar | |
|---|---|---|
| Who makes it | A marketing team or an agency, with a film crew | Giulia writes, Paolo produces |
| Your time per video | Hours: preparation, filming, retakes | A voice note and a final approval |
| Editing | Days of post-production | Included |
| Other languages | Re-shoot or subtitles | The same video in English, French, German or Spanish |
Where your video works for you
On LinkedIn
Prospects watch you explain a problem they have, and arrive at the first call already trusting you.
In your emails
A short video in a cold email or a campaign, so the reader meets you, not a template.
Emails we write →With existing clients
One video per service shows clients the advisory work they don't yet buy from you.
In other languages
Your avatar speaks English, French, German or Spanish, so foreign clients hear you in theirs.
What it really takes
- Setup. We set you up with a simple recording kit and a short guide.
- One recording. You record a few minutes once. That builds your avatar.
- First five videos. We write them with you.
- After that. Each video starts from a voice note. Giulia writes the script; you approve it.
Two ways to start
Want full examples by profession? Watch 11 sample videos, one client problem each.
Setup and first five videos
Your avatar, the kit, training and five videos, then you continue on your own. From $2,500.
Every month, done for you
Videos and articles written and produced each month, ready to publish.
Questions
- Will people know it's an AI avatar?
- In the US, disclosure is your choice; we recommend a short note, which also protects you. In the EU it is required by the AI Act from August 2026, and we add it.
- Who decides what the avatar says?
- You. Every script is written from your voice notes and approved by you before the video is made.
- How long are the videos?
- From 45 seconds to 10 minutes. We advise you on the length for each use.
- Can my avatar speak other languages?
- Yes. You record in your language; your avatar can speak English, French, German or Spanish with your voice.
Your first video
Tell us one question your clients always ask. We'll show you how it would look as your first video.
See what your first five videos could beLinkedIn ghostwritingWhite paper writingWhite paper examplesWho it's forAbout