LinkedIn ghostwriting
LinkedIn ghostwriting for experts whose buyers read with their guard up
Your next client will look you up before calling. I turn what you know into articles, carousels, emails and video they can read first, in your voice and approved by you.
Expertise that cannot be read from outside does not win the call
81% of B2B buyers already have a preferred supplier when they first contact one (6sense, 2024 Buyer Experience Report). In professional services, 51.9% of buyers have ruled out a firm before speaking to it, and the most common reason is that they could not tell what the firm does (Hinge Research Institute, Rethinking Referral Marketing).
The expertise is there. It sits in your calls and meetings, where no prospect can see it.
What I write for you
LinkedIn articles
500 to 1,500 words on a problem your clients recognise as theirs, so they see how you reason.
The same article as video
Your AI avatar presents it, so prospects who don't read still meet you.
How the video works →Carousels and PDF documents
A method or a case explained slide by slide, saved and shared inside the buyer's team.
Cold email sequences
One-to-one emails to the prospects you choose, written for each of them, with your video inside. They meet you before the first call.
Email marketing campaigns
Designed HTML emails and newsletters sent to your whole list at once, so clients and contacts keep you in mind between projects.
White papers
Long, sourced documents your buyer can forward to the people who sign off.
White paper writing →How a five-minute voice note becomes a week of content
- You talk. A voice note or a short call on one topic, unfiltered.
- I separate what holds. Claims anchored to a rule, a threshold or a number stay. How you happened to phrase them does not.
- I write the long piece first. References, a real case, verified numbers. Everything else comes from it.
- I rewrite it for each reader. The same core for the finance lead, the operations lead and compliance.
- Short formats come last. Posts, the video script, the newsletter, all from material already checked.
What it takes from you
One voice note or call per topic, and your approval on every piece before it goes out. Nothing is published in your name that you have not read.
Examples
Recent pieces on Giulia's LinkedIn: "Expertise That Cannot Be Seen Does Not Enter the Price", "AI Is Making Content Abundant. It May Make Expertise More Valuable", and a 10-page carousel reconstructing a client case from monthly revenue to the hiring decision. Client details are always anonymised.
Questions
- Whose name goes on the content?
- Yours. I write; you publish under your name after approving each piece.
- How do you get my voice right?
- Before the first piece I map who reads you, what they fear and what earns their trust. Then I work from your own voice notes, not from a brief.
- Do you use AI?
- Yes, to sort and analyse your raw material. Every claim, number and source is checked by me, and the final text is approved by you.
- What about confidential client details?
- Cases are anonymised and numbers adjusted so no client can be identified.
- Can it go beyond LinkedIn?
- Yes. The same pieces feed your newsletter, your website and long-form white papers.
Start with one topic
Bring one topic your clients keep asking about. We'll plan your first piece around it.
Book a call to plan your first pieceThought leadership videoWhite paper writingWhite paper examplesWho it's forAbout