Who it's for
For work that has to be right
I write for experts whose clients check every claim, and for firms whose reputation depends on getting the detail right.
Six kinds of clients
CEOs and Chief Sales Officers
Wherever a B2B sale depends on trust, competence and leadership, buyers want to see how the people at the top think before they meet the team. Start with LinkedIn articles and video.
Thought leadership video →Finance and accounting advisers
Fractional CFOs, CPAs, tax advisers. Clients choose you at a turning point, from names they know. One wrong number in public costs more than silence. Start with LinkedIn articles.
LinkedIn ghostwriting →Transactions and M&A
Advisers and boutiques. Deals start long before the mandate, with trust. Discretion matters more than reach. Start with a white paper.
White papers →Consultants
Strategy and specialist consultants. Your method is the product, and buyers can't see it. Start with carousels that show it.
LinkedIn ghostwriting →Tech and AI founders
Technical buyers spot generic claims instantly. Start with long-form pieces your engineers would sign.
White papers →In-house marketing teams
You have channels but not the experts' time. I interview them and you publish.
Thought leadership video →Not a fit if
- you want a lot of content quickly and cheaply: we write fewer pieces, and check every one;
- nobody on your side has time to approve content before it goes out;
- you want content without a clear point of view.
See if we're a fit
Tell us what you sell and who has to trust you before buying.
Book a call to see if we're a fitLinkedIn ghostwritingThought leadership videoWhite paper writingWhite paper examplesAbout