White paper examples
White paper examples, annotated by the writer
Seven papers I wrote for a fintech platform serving Italian accountants, CFOs and SME owners. For each: who it was for, the problem, how it is built and what evidence carries it.
The inside of a white paper
Most lists of white paper examples show covers. These show the inside: the choices that make a reader trust a long document. The originals are in Italian; English versions are machine translations, linked where available.
The papers
| Paper | Reader | Problem | How it is built | Evidence |
|---|---|---|---|---|
| Art. 2086 and high-volatility SMEs · 3,293 words · English version | Directors, CFOs, auditors | When a "reasonable" decision becomes a director's liability | Abstract and keywords; each ruling split into maxim, facts, principle | 4 court rulings, 8 tables, 13-item bibliography |
| The SPS framework · 2,714 words · English version | SME owners, CFOs | Deciding under uncertainty without forecasts | Gap in current tools, then a three-phase method with formulas | 10 tables, 7 sources |
| When NOT to hire · 3,734 words · English version | Owners of volatile SMEs | Hiring too early | Contrarian position, five indicators, explicit threshold | Decision rule, worked cases |
| Defensive clauses and debt recovery · 3,541 words · English version | Finance and legal leads | Recovering B2B credit before court | Three disputes compared against the alternatives | Statutory late-payment interest, decision matrix |
| DSO, DSCR, Herfindahl: five KPIs funds check · 2,155 words · Italian only | CFOs preparing a deal | What investors measure first | Formula, threshold and worked example per KPI | Calculations per KPI |
| Construction subcontracting: five rulings · 3,454 words · English version | Construction firms, consultants | Sham cooperatives and liability | Five rulings cited by court and number, audit procedure | 7 named sources |
| Public-sector receivables at 125 days · 4,754 words · English version | Construction firms working for public bodies | Surviving late public payments | Three regulatory levers around a 60-day stress test | Late-payment law, wage-support rules, crisis indicators |
What they have in common
- Each opens on one concrete situation the reader recognises, then widens to the rule.
- Every number is exact and named in the sentence, never "around".
- Each takes a position the reader can act on, including "don't".
A paper like these, on your buyers' question
Want a white paper like these on the question your buyers ask?
See how I write white papersLinkedIn ghostwritingThought leadership videoWhite paper writingWho it's forAbout